Los
Calaveros.
A distinctive identity and seasonal storefront built around its owner: approachable to operate, clear for customers, and designed to stand apart.
A distinctive identity.
A store built around its owner.
Los Calaveros needed a seasonal online storefront for a sugar skull business, with a considered visual identity and practical support for an owner new to ecommerce.
The main focus was to take a dream and make it a reality for someone who was unsure whether it would work. Several revisions, multiple logo explorations, and finding the right color palette brought the creative direction together.
identity
design
content
setup
guidance
Choosing a quieter identity.
The first concept explored a decorative sugar skull framed by vivid marigolds. Working with Mike, Blackwell chose a simpler direction to stand apart from the bright, elaborate identities common in the category.
Decorative.
Maximalist.
An early visual direction that established the contrast for the final selection. It was an exploration, not a launched identity.
The selected system pairs a hand-drawn skull with distinctive lettering, plus a secondary circular emblem: “Remember the dead, cherish the living.”
Bringing the brand online.
store, made
clearer.Website design · copy · ecommerce setup
Blackwell carried the identity into the website’s design and copy, and configured the ecommerce store around Mike’s seasonal business and practical needs.
The product behind
the identity.
Client-supplied photography showing a finished decorated sugar skull.
Client-supplied photography showing the product atmosphere and context.
Tools, plus time to understand them.
Alongside the design and store setup, Blackwell provided hands-on guidance to help Mike understand the website and operate it with confidence. His selected support package included Yoast SEO Premium, Jetpack Pro, and one year of SEO updates. No sales, traffic, or ranking outcomes are claimed here without measured evidence.
Blackwell Creative Design
Brand identity, website design, copy, ecommerce setup, and owner guidance.
Mike / Los Calaveros
Business direction and feedback. Product photography remains client-supplied.
What are we
building next?
Start with your vision and the parts of the current process that need to work better. We will shape a more natural experience together.
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