Vision + Mission
Life Coaching.
A welcoming website built around a personal coaching practice: clear services, thoughtful content, and an organized path from learning about Erica to reaching out.
A personal practice.
A clearer online presence.
Vision + Mission Life Coaching needed a website that could introduce Erica’s practice, explain her services, and give visitors space to explore before reaching out.
Michael Tracy at Blackwell Creative Design created all of the branding, the logo design, and most of the site’s visual assets, alongside the website structure and written content.
& visual assets
design
content
development
foundations
Warmth, with clarity.
Warm cream, sage, charcoal, and muted gold give the site a calm visual foundation. Cormorant Garamond headings pair with Inter body text to balance a personal feel with everyday readability.
Michael created the full branding and logo design, as well as most of the site’s visual assets. The visual direction supports the coaching content without competing with it.
A place to learn.
A path to connect.
The core structure connects the homepage, About, Services, FAQs, and Contact. The Services page introduces three coaching tiers and Dating App Reboot, helping visitors understand the available ways to work with Erica.
practice,
organized.Homepage · About · Services · FAQs · Contact
The pages create a framework for moving from an introduction to practical details and an inquiry. The core structure is in place, with technical refinement and measurement still ahead.
Thoughtful content.
Room to explore.
Six articles, reviewed by Erica, cover divorce, breakups, dating again, confidence, boundaries, and identity. They give visitors more context for the experiences and questions the practice addresses.
A Resources hub brings that material together through a featured guide, topic links, and article cards, creating a place to explore beyond the service pages.
A foundation for discovery.
The project included WordPress SEO work through Rank Math: page titles and descriptions, canonicals, social metadata, and structured data.
These are foundations to review and refine as the site develops. Technical checks, measurement, and ongoing updates remain part of the work ahead.
A core structure.
Room to keep improving.
The core website structure is complete, bringing the practice, service options, and resources into one connected experience. The next stage is technical refinement and measurement to understand how people use it.
Blackwell Creative Design
Michael Tracy / Blackwell: strategy, full branding, logo design, most site visual assets, website design, written content, WordPress development, and SEO foundations.
Erica / Vision + Mission Life Coaching
Coaching expertise, feedback, and content review.
What are we
building next?
Start with your vision and the parts of the current process that need to work better. We will shape a more natural experience together.
Book a free consultation ↗